Astana_Working

The 'Oyu Serifs' typeface concept is for a modern decorative serif font (Medium Weight, Low Contrast, Expansion) that acts as a cultural ambassador for Kazakhstan. Its distinguishing feature is the exclusive integration of dynamic, ornamental Kazakh motifs (oyu, meaning 'pattern') into the letter tails and terminals, which include both inward and outward sweeping flourishes. The goal is to introduce the geometric elegance of Kazakh art globally, making it a unified visual system for global and local use, particularly for foreign travelers.